So many bloggers are missing out on the potential blog traffic they can receive by using Pinterest and Pinterest Analytics. I have been an avid pinner for years but, once I started my blog, I switched to a business profile and starting playing around with Pinterest to gain more readers to my blog. My blog traffic engagement increased in just 6 months of utilizing the Pinterest business tools. Even though I am still learning new things every day, I want to share with you the secrets of using Pinterest as a beginner and how you can receive more blog traffic to your blog!
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Business Profile for Pinterest
* I want to express that I am a beginner at Pinterest, trying to help other beginner bloggers, and I am constantly learning new strategies everyday. I received so many questions on how to use Pinterest for your blog traffic and so far this is what has helped me. Eventually, I want to write a full ebook of how to use Pinterest as a blogger once I feel 100% confident I am a professional and I see the results!
If you are serious of gaining traffic from Pinterest to your blog site than I highly suggest you update your Pinterest profile to a business profile. It’s FREE 🙂 Just go to your settings in Pinterest and you should be able to switch your account over. Pinterest for business allows you to view your analytics. This is very important! Analytics will help you see where your blog traffic is coming from, what pictures are being pinned the most, who your audience is and more!
“Unlike content posted on social networks, Pins continue to be impactful long after you’ve created them. And each time someone saves your Pin their followers can see it too.
The longer your Pin is on Pinterest the more impressions and engagements you’ll get. With these stats, you’ll get a better sense of how your numbers stack up over time so you can evaluate the true effectiveness of your content.”-https://business.pinterest.com/en/blog/need-to-know-metrics-right-on-your-pins
Sign up for Rich Pins
It took me awhile to fully understand what rich pins were and why they were effective but, I figured it all out. Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article. I mostly use article pins for my pins to show my blog post information on an image of mines. Article Pins help Pinners save stories that matter to them as well as lets them know that they are clicking on a page with original content. Each Article Pin shows a headline, author and story description. Here is what my article pin looks life on one of my images now.
You can see in the first picture that this is my pinned image. In the second photo, you will see the rich pin info (Each Article Pin shows a headline, author and story description.). You can find out more and, apply for, rich pins here and what pins may work best for you.
Organizing Pinterest Boards/Cover Photos
Pinterest board organization is crucial to gaining more followers to your Pinterest boards and gaining blog traffic. It’s similar to an Instagram theme, when your photos flow cohesively together (aesthetics) it looks better. Same thing goes for Pinterest boards. I recommend having cover photos for all of your Pinterest boards for organization. Cover photos are like covers for a resume, it’s a sneak peak of the kind of images and information they will find in your boards and will aid in helping pinners follow that board. Here are all my cover photos for my Pinterest boards for some inspiration.
Pinnable Images/ Widgets
Can you see that red Pinterest save button at the top of my DIY Kiss Gel Nails pin? Pinterest widgets are your best friend. Once you create a business Pinterest account, you have access to what’s called “Pinterest Developers”. In Pinterest Developers you have access to creating rich pins, diy widgets, ad tools, API and, more. Once you install the “save pin” widget to your blog (you can build your own widget! Directions are here) pinners can pin their favorite images right from your blog site that will help increase blog traffic for other pinners!
Do you know that Pinterest favors images over other through their dimensions?! Images with the most pins are usually taller in length. Pinned images need to be more vertical than horizontal in orientation. Use an aspect ratio of 2:3 to 1:3.5 and a minimum width of 600 pixels. So an image that is 600 pixels wide should be between 900 and 2100 pixels tall.
This is all the info I have for you now. Like I mentioned before, I am a beginner and I am still trying to learn as much as I can. Did you learn anything new? Let me know in the comments below? Is there something I didn’t mention about Pinterest that you would like to learn more about? Please also let me know down below! Until next time…
Happily ever poor,
*This was not a sponsored post. This post may contain affiliate links. Please read my Disclaimer Page here.